Likelihood of Success

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Archive for the ‘Social networking’ Category

Social networking for lawyers thingy

Posted by Ron Coleman on March 9, 2010

Posted in Social networking | Leave a Comment »

Google Buzz: Can we still reclaim ourselves from the Net?

Posted by Ron Coleman on February 11, 2010

No, it’s not all good.

Years ago I wrote,  “Google is not a utility. Or an agent of the state, or a thing that owes anyone anything except to the extent they pay for it. At least for now.”

Out of nowhere comes Google Buzz.  It’s social networking that just appeared in your mailbox!  As Adrian Dayton said earlier today, “I feel a little bit like I have been “spammed” into joining Google Buzz.”

Here’s a chat I had this morning with social media consultant (not “guru”!) Brian Wallace, who is entirely responsible for everything I have achieved with (and nothing I have abused via) social media, and he is not a happy camper, either:

[2/10/2010 7:08:41 PM] Brian Wallace – NowSourcing: hi
[2/10/2010 7:09:08 PM] Ron Coleman: hi — just logging off, catching train — talk later!
[2/10/2010 7:21:57 PM] Brian Wallace – NowSourcing: safe trip
[12:13:52 AM] Brian Wallace – NowSourcing: when you’re up and about – really would like to talk about google buzz with you
[9:29:00 AM] Ron Coleman: Good, I actually logged on because of my rude departure with you last night
[9:39:32 AM] Ron Coleman: OK yeah so I saw your initial take on this yesterday AM!
[9:39:51 AM] Ron Coleman: I was imagining you probably are thinking it’s bad enough they already know everything else about us…
[9:39:53 AM] Ron Coleman: That was my guess.
[9:42:04 AM] Brian Wallace – NowSourcing: hehe
[9:42:08 AM] Brian Wallace – NowSourcing: google buzz you mean
[9:42:16 AM] Brian Wallace – NowSourcing: it’s freaking awful
[9:42:27 AM] Ron Coleman: well that’s what you starrting the conversation with yeah
[9:42:29 AM] Ron Coleman: awful as in?
[9:42:32 AM] Brian Wallace – NowSourcing: as in

[9:42:49 AM] Brian Wallace – NowSourcing: raping our social network for their “search quality efforts”
[9:43:03 AM] Brian Wallace – NowSourcing: i’m just getting nervous about what they are in charge of and how it all connects
[9:43:11 AM] Ron Coleman: Well I saw this coming when they started returning results from “within your social network”
[9:43:18 AM] Ron Coleman: Whoa!
[9:43:19 AM] Brian Wallace – NowSourcing: yes agree
[9:43:24 AM] Brian Wallace – NowSourcing: whoa what
[9:43:30 AM] Brian Wallace – NowSourcing: oh the raping
[9:43:38 AM] Ron Coleman: I don’t think anything can stop them from owning us all but a law at this point
[9:43:47 AM] Brian Wallace – NowSourcing: right
[9:44:57 AM] Brian Wallace – NowSourcing: search + web history + analytics + transactions + mail (and reading it, mind you) + chat (and history) + our sites + trusted connections/connecting the dots + docs (and don’t forget, now they let u upload any docs, not just goog) + wave (comic relief?) + deals with real time search + etc
[9:46:00 AM] Ron Coleman: It’s ironic though because these are all services that do on their own merit greatly — albeit in varying degrees — really benefit the user.
[9:46:14 AM] Ron Coleman: I LOVE being able to read an attachment in Google docs without having to download it…
[9:46:29 AM] Ron Coleman: But between Google and FB …
[9:46:50 AM] Ron Coleman: I bet they could do a pretty good virtual mirror of all our hard drives without actually ever taking an image.
[9:47:50 AM] Brian Wallace – NowSourcing: correct
[9:47:59 AM] Brian Wallace – NowSourcing: maybe i should do a post like

Read the rest of this entry »

Posted in Futurama, Heart and spirit, Social networking | 1 Comment »

Be “happy”

Posted by Ron Coleman on January 10, 2010

Everything you know about happiness is wrong, according to Professor Daniel Gilbert, who (unlike a lot of the professors quoted authoritatively in magazine articles) seems to have really made some strides in knowing what he’s talking about:Purim mesiba, mesivta, New Jersey

Gilbert ponders the subject that is known, thanks largely to him, as affective forecasting — the how and why and error of human perceptions of time, value, reward, sorrow, and, yes, happiness. Just as we often recall the past as we’d like to remember it instead of as it was, so do we predict incorrectly what the future will be like, including our emotional responses to it. This is important, he says, because it influences our attempts at planning — and we do it again and again. . . .

What’s responsible for our self-deception? According to Gilbert, blame imagination, because its forces and flaws distort our predictions and our recollections. Imagination works powerfully and quickly, he explains, but it tends to make us believe that the future we envision will be a lot like the present we are experiencing. And when we imagine an event in that future, he explains, we humans consistently overestimate the length and intensity of our emotional response to it. As he writes: “Teenagers get tattoos because they are confident that DEATH ROCKS will always be an appealing motto …” . . .

Gilbert has said that on an imaginary happiness scale of 0 to 100, humans tend to place themselves around the 75-point mark. Regardless of our baseline happiness “level,” a setback will drag us down the scale or some amazing stroke of luck bump us up, but only briefly — within a matter of months from the “life-changing” event, we’re pretty much right back where we started.

“Basically, the death of your entire family is the kind of event it takes to have a major impact on you for a very long time,” he says.
Old bald guy at Yankee StadiumCan money buy happiness? Sort of. That is, a little more money can buy the poor a lot of happiness, but only a lot more money can buy the rich even a little happiness. Material wealth has, as Gilbert says, “very diminishing returns.” A far more reliable indicator of a person’s happiness is his or her wealth of personal relationships.

That’s “relationships.”  Not “followers.”

Posted in Heart and spirit, Social networking | Leave a Comment »

Social insanity

Posted by Ron Coleman on January 7, 2010

I have had some weird experiences out there in social space, which by all lights is surely getting creepier and creepier.

First a few months ago there was this lady on LinkedIn who was pushing so so hard to make some kind of presence for herself.  She kept pressing and pressing to build this kind of community around her, not without some success.  Seeing as how she didn’t seem to have an actual day job (I don’t think just anyone can list themselves as “visionary” or “happenings mover” or whatever) it seemed no worse than all the other snake oil, and at first I thought perhaps she had something to say in there.

But I knew something was weird, including the fact that she kept saying in her postings that certain people were hacking her LinkedIn account and things.  I mean, I guess anything’s possible.  But then she started intensely hitting me with requests to tweet or link to these articles she wrote, and I sent her a message saying that, hey, maybe she’s being a little overly aggressive here?

Man.  Big mistake!  Check out this dialogue — I had to recreate my lines because I didn’t keep them, but hers I did (for the authorities):

NuttyLady: Would you please RT [re-tweet] a couple of my stories you like most today? I’m still not getting into the Key Word Search stream at all!

Me: Sure, I did that in fact just yesterday, but you know, you are maybe pushing a little hard here?  Maybe you want to RT some of my links?

NuttyLady: I have to rely on my network to get any exposure to the general Twitter audience. Thanks so much for your help.

Me: No, I get that, no problem, I just saying you’re asking a lot and it seems kind of one-sided.

NuttyLady: I am not getting into the Key Word searches because of malicious code someone put on my account. I am not automated and do everything myself.

NuttyLady (a minute later):  I am a professional writer with more stories to my credit than most people at, say, Huffington Post. You don’t mind RT’ing their stories!

I don’t?  Actually if I have ever RT’ed something from Huffington Post that would be news to me.  It could have happened by accident, but… while I was preparing that response, this came in:

NuttyLady: You are showing bias towards “Little Media” versus “Big Media.”

And with that she not only unfollowed me — she BLOCKED me so I couldn’t respond to her — and deleted me as a connection on LinkedIn!!

No, no, believe me — I’m grateful.  But I just wasn’t ready for that kind of nuttiness out of nowhere.  What with her Ivy League Ph.D. and all.

I lived.  And, mind you, this is all in the context of a very, very contracted social networking profile and much less time spent on this stuff than at this point a year ago, or six months ago.  Yet even as I narrow the gauge of my efforts, more and more loons parade through view via the keyhole.

Like yesterday — this guy with no identifying information on his profile whatsoever friends my law firm’s Facebook page, which I administer.  And I am not just adding people to my firm’s visible, online social networks.  There has to be some rationale, right?  So I ask him, as nice as pie, like this (again, the name has been changed to protect the unhinged):

Goetz FitzpatrickGoetz Fitzpatrick January 5 at 12:00pm

Posted in Heart and spirit, Social networking | Leave a Comment »

Best of 2009: “Social notworking”

Posted by Ron Coleman on December 28, 2009

This was first posted on March 3, 2009:

I liked this Business Week article about certain social networking myths, sent to me by Ben Rothke (my computer security maven friend whom I also linked to last week on the other blog). Two passages deserve to be excerpted. The first one is about the gigantic baloney factor out and about there right now:

A surfeit of whiz kids and more experienced marketers are claiming to be social media experts and even social media gurus. Search the bios of Robert Scoble’s 56,838 Twitter followers using Tweepsearch (www.tweepsearch.com), an index of the bios of Twitter users, and you’ll find:

• 4,273 Internet marketers

• 1,652 social media marketers

• 513 social media consultants

• 272 social media strategists

• 180 social media experts

• 98 social media gurus

• 58 Internet marketing gurus

How many of them have actually created a successful campaign for clients using social media tools? I bet you’d be hard-pressed to find half a dozen with real track records.

I think you’d also be hard-pressed to call at least half of these characters any kind of “kids,” much less whizzes. “Social media consulting” is about as accurate a term for most of these wizened hustlers really have to sell as “coaching” (another racket we’ll have to talk about one of these days).

Here’s the second excerpt I liked:

Social media is great if you’re already a star, but that doesn’t happen overnight. . . .

Zappos Chief Executive Tony Hsieh, whose company has millions of customers who are evangelists for the great service that built the brand, quickly became a Twitter star, with more than 32,000 followers. When Dell, JetBlue Airways, the Chicago Bulls, and other love-’em-or-hate-’em brands joined Twitter, they immediately developed huge followings.

Tweets can be used to drive traffic to articles, Web sites, contests, videos, and so on—if people already care about your brand, or if you have a truly original idea that people will want to share with their followers.

The focus, really, in the second excerpt should be on the last sentence. Read the rest of this entry »

Posted in Best of the Blog, Social networking, Stragety | Leave a Comment »

Whatever the traffic will bear

Posted by Ron Coleman on December 8, 2009

Scott Greenfield brings us a Blawgospheric Darwinism Update:

I can’t think of a popular blawg whose purpose was to become popular, except maybe Above the Law, and whose goal was to use whatever means it could to attract readers.  Rather, popularity was a by-product of the effort, passion, and, on occasion, humor.  But some of the most popular and well-read blawgs around aren’t funny at all.  Is SCOTUS Blog a laugh riot?  Does My Shingle play to the crowds?  Is Randazza geared to the mass market?  Of course not.

What we see instead is the spin of bloggers who want to present a brave front despite the fact that they write, as do the rest of us, yet fail to engage an audience, so they claim that they are thrilled with the intimate success of their blog.  If they are, that’s great. But as Mark Bennett points out in his Social Media Tyro Blog, there is one continuing theme that permeates blogs that fail to capture a readership as a by-product of its content:  The purpose of blog is to market.

I wonder when it’s over which side will be left standing.

I do know which side will be left being read.

Posted in Social networking | Leave a Comment »

Bombs and Dollars and All-American Bloggers!

Posted by Ron Coleman on November 25, 2009

I have really been so unhappy with political blogging lately, and busy and otherwise engaged, that I can use all these reasons as an excuse for why I hadn’t known about a blog called Bombs and Dollars until this:

As a resource to my readers and others who are interested in exploring new blogs, I have assembled my personal list of my favorite conservative blogs. I took a lot of factors into consideration, including: influence, entertainment value, information-value, frequency and regularity of updates, and personal interest.

These are my own rankings of blogs that I follow, and I know I missed some, so I apologize for those I missed, but I did the best I could.

Which is all one can ask.  One-hundred and thirty-three of them, to be exact!  This is not newsworthy at all, of course, unless you are already a fan of Bombs and Dollars (whose subtitle is, “America’s Top Exports” — very much in line with this recent post of mine, actually!) or, of course, you are one of those 133 lucky bloggers!  Which I am.  In fact I am number 90!  So he didn’t have to go up to 133 at all.

Now I still wouldn’t have known this, except for this link from another blog I should have known about called All American Blogger:

I received an e-mail from Mitchell Blatt from Bombs and Dollars that read:

just wanted to let you know that your blog ranks on my list of the top 133 conservative blogs

Hmm.  I don’t know why I didn’t see that link in the first place, and I also don’t know why I didn’t see that email from Mitchell Blatt, except that maybe he stopped at 85, or 89.  But I am grateful for the notice, especially considering how slack it’s been around here, and I thank Mitchell for perhaps incentivizing me a bit, and that’s one more reason to be thankful, I guess, on this Thanksgiving eve!

Posted in Blogophilia, Narcissus Rex, Social networking | Leave a Comment »

Socializing with sociopaths

Posted by Ron Coleman on October 26, 2009

Yeah, it can be a little weird out there, too.

Just ask Ellen Brandt.  She’ll tell you a little story called, uh… I Don’t Like What You Wrote. You Should Be Poisoned, Garrotted, Stabbed With Stiletto Heels, Thrown Off A Tall Building, and Have Vultures Eat Your Liver.

In case you ever think, yeah, maybe unplugging isn’t such a bad idea.

Cross-posted on Dean’s World.

Posted in Nuvo-Techno, Social networking | Leave a Comment »

My smarter half

Posted by Ron Coleman on September 25, 2009

Here’s something that’s kind of interesting, and instructive, about social media and professional, as well as online-social, relations. I published this on LIKELIHOOD OF CONFUSION® a couple of weeks ago (for good measure I just pinned it to the top again there, which I may do from time to time):

Secondary Trademark Infringement — the website:

This website is dedicated to an examination of the law of secondary liability for trademark infringement – the idea that someone other than a direct infringer can be liable for infringing another’s trademark. Secondary liability for trademark infringement is a relatively recent development in the law, and it has evolved entirely in the courts. . . .

Of all the contexts in which secondary liability has been raised, whether contributory or vicarious, the Internet has by far generated the most interest and attention. The advent of Internet commerce has created new problems for the law to address. On the Internet, buying and selling take place among a seemingly infinite number of parties at lightning speed, making it difficult both to police and remediate infringement. These issues came to light in Tiffany v. eBay, where the court observed that “more than six million new listings are posted on eBay daily, and at any given time, some 100 million listings appear on the website.”

That’s from the overview of Jane Coleman‘s new short treatise on contributory and vicarious liability for trademark infringement — those are the two different types of secondary liability, you know — which is the first work to analyze and digest thoroughly the entire law on this developing subject.

And talk about thorough! Be sure and read it through and through so you’ll be ready to comment incisively when the Second Circuit does its work on Tiffany v. eBay (oral argument was in mid July, by the way). You’ll be the hit of the party.

End of the post.   But here’s the point I want to make on this blog:

Read the rest of this entry »

Posted in Lex scripta, Social networking | Leave a Comment »

Samuels’s Round Tuits: “It’s like a masters class in blawg review”

Posted by Ron Coleman on September 9, 2009

Wow.  Remember what I said?  (And I’m not the only one.)  No matter what you do, don’t be stupid and buy into what some consultant sells you as “social networking” to build your practice if you don’t have (1) something to say, and (2) a gift — or a honed set of skills — for saying it in compelling fashion.

Well, that doesn’t mean that if you don’t have these things, the next best thing is to just steal it from someone else!

You really have to read this to see what @ScottGreenfield is talking about.  But here’s a sample of what on earth is going on out there, where it’s evidently nuts:

Scott Greenfield was displeased to discover that his RSS feed was being “scraped” and reproduced by an outfit called USLaw. When confronted by Greenfield,USLaw behaved unprofessionally; their unsatisfactory response prompted Greenfield to reconfigure his feed to offer only partial posts. While this is entirely understandable and part of a Greenfield post beats a dozen posts from most bloggers, the change was not in Greenfield’s interests or his readers’; it was a necessary but regrettable response to unprofessional behavior. For what it’s worth, while it was well beyond fair use for them to reproduce the posts as they did, USLaw didn’t represent Greenfield’s writing as anything but his work. USLaw behaved unprofessionally, but they were not obligated to do otherwise. As far as I can tell, they are not practicing attorneys; although they operate in the broader legal internet space, they are not legal professionals bound by codes of ethical conduct and subject to discipline for unethical behavior.

Without excusing USLaw’s conduct, what’s been done by attorney Melina Bennighoff or on her behalf by a marketer is much more objectionable. As Bennett explains, Benninghoff scraped posts from Bennett’s blog and others’ without those authors’ consents and reposted these on Benninghoff’s blog. It is noteworthy that the reposted items are identified as “by benninghofflaw”. A cursory search online revealed that Benninghoff has also set up several Twitter accounts with false names and pictures to drive traffic to her singularly ridiculous blog and boost her position in search engines.

What this boils down to is a practicing attorney lifting copyrighted content from other sites and presenting it as her own work for commercial benefit. That she may have hired a marketing consultant who has done these things in her name and for her benefit may be meaningful to some, but it shouldn’t matter; attorneys are, and should be, ethically responsible for their own actions and those of their agents. . . .

Confronted by Bennett, Benninghoff’s marketer, Wayne Conley, responded unconvincinglyand set-up a fake Twitter account using Bannett’s wife’s name. At Legal Blog Watch, Carolyn Elefant wrote about the whole sorry affair, calling it “Law Firm Marketer Gone Wild”.

It’s the Wild West out there.

Man.

And… don’t even think about it.  I say that with all due modesty.

Posted in Blogophilia, Lex scripta, Nuvo-Techno, O Mores!, Social networking | Leave a Comment »