It’s not the ceiling, after all
Posted by Ron Coleman on April 25, 2007
Improbable Research is a blog that tracks the results of… improbable research. Wild. Recent item:
[Despite] anecdotal evidence that ceiling height exerts a critical influence on consumers, we were unable to uncover any theory or research that explains how, when, and why ceiling height might exert an effect.
Someone’s tax dollars at work, I’m sure. But as someone who is not the smallest man in the world who lives in a house with seven-and-a-half-foot ceilings (yes, it’s a little like living in a dollhouse), I do want to know more.
Bob Miller said
A tall consumer might be reluctant to enter a store where his head will hit the ceiling or a ceiling fixture.
Ron Coleman said
Not if he’s stupid, Bob.
Bob Miller said
Then the store can sell him an icepack and helmet.