Likelihood of Success

Zach Heller gets it right:

Blogging can sometimes be a difficult task to keep up. It is tough to come up with unique and interesting content all the time, especially when you are doing other things. But remember, the key to writing a good blog, one that gains readers and gets attention, is content. Without quality content, a blog is sure to fail.

He has some good suggestions in the post at the blog of Lawline, an online CLE company where I have a little gig going myself and where they have asked me to do more.   Frankly some of Zach’s ideas were, I thought, kind of secret, so could be I will have to kill him.  But don’t let that stop you from benefitting from his infamy.