I blogged at LIKELIHOOD OF CONFUSION® about what Sam Bayard explains masterfully as the
settlement of Jones Day‘s trademark lawsuit against real estate news site BlockShopper.com. In the lawsuit, Jones Day alleged that BlockShopper infringed and/or diluted its trademark by using the name “Jones Day” to identify two of its associates who purchased homes in Chicago and by using anchor text in hyperlinks from each associate’s name back to their lawyer bios on Jones Day’s own website (here, here).
In my post, in Sam’s post, and in another post I linked to by blogger Ryan Gile, the main question is: What did Jones Day accomplish? By virtue of the bad publicity garnered by this lawsuit, as well as what appears to be a friendly rollover by a local federal judge, these associates’ bio pages at the Jones Day website are getting hit more often than could conceivably ever otherwise happen. The settlement is essentially a face-saver for Jones Day, which must realize that on appeal it would lose the bit of leverage it got in early proceedings due to inexplicable rulings, while having outgunned the financially overwhelmed defendant website that could not afford an appeal anyway. What was gained, we all ask?
Simple: That rare commodity of loyalty.
It is not, as Bayard quotes Public Citizen blogger Paul Levy as saying, “in some ways, Jones Day ‘achieved a great deal.’ It sent a message to other websites that “it is not a firm to be trifled with, and that, when Jones Day ‘”asks” you to do something, you had better do it or you are going to have to spend hundreds of thousands of dollars to defend yourselves.'”
No. No major law firm needs to prove that by going through what Jones Day did in this case. That’s what they’re selling right out of the box.
What Jones Day did was keep an implied promise to its employees, Read the rest of this entry »













Over at Chicago Boyz, a round-robin of a